WHAT IT IS AND WHY IT MATTERS

A well-defined B2B customer persona enables you to build meaningful relationships. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B PersonasA B2B customer persona is a detailed representation of your ideal business client based on real data and market research. Key componen

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can strengthen your operations. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Common b